Provide a sustainable marketing model with a customer equity proposition approach to improve the performance of companies operating in the detergent industry

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2021.330820.4202

shahrad padidar; Mohammad Haghighi; Tahmoures Hasan gholipour

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Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry.

Volume 11, Issue 4, 2019, Pages 742-761

10.22059/jibm.2019.266973.3265

Mohammad Haghighi; Hashem Aghazadeh; Seyed Hamid Khodadad Hosseini; Moein Gharibi

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Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy

Volume 11, Issue 1, 2019, Pages 125-140

10.22059/jibm.2018.218111.2306

Jahanbakhsh Rahimi Baghmalek; Mohammad Haghighi; Seyyed Abolghasem Mira

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Strategic Alliance Formation from the Institutional Theory Perspective

Volume 9, Issue 4, 2017, Pages 717-738

10.22059/jibm.2017.126495.1688

Mohammad Haghighi; Seyed Hossein Jalali

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A Model for Multi-sensory Marketing in Tourism Destination Branding

Volume 9, Issue 1, 2017, Pages 63-82

10.22059/jibm.2017.62318

Mohammad Haghighi; Taher Roshandel Arbatani; Ahmad Roosta Roosta; Ali Salehi

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• PDF 472.31 K

Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior

Volume 8, Issue 2, 2016, Pages 301-316

10.22059/jibm.2016.58693

Mohammad Haghighi; Masoud Karami; Arezo Hamidi kolaei; Mohamad Mehdi Maleki

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Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist

Volume 7, Issue 4, 2015, Pages 865-880

10.22059/jibm.2015.57095

Mohammad Haghighi; Taher Roshandel; Ali Salehi

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• PDF 185.99 K

The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran)

Volume 5, Issue 2, July 2013, Pages 47-68

10.22059/jibm.2013.36023

mohammad Haghighi; Amir khanlari; vahid Maghhsoodi

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A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks)

Volume 4, Issue 2, July 2012, Pages 147-164

10.22059/jibm.2012.29188

Mohammad Moosakhani; Mohammad Haghighi; Samaneh Torkzadeh

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• PDF 975.13 K

Surveying for Access of Foodstuffs Exporting Companies to Export Market Information & its Effect on Export Decision Making Process

Volume 2, Issue 1, April 2010

Mohammad Haghighi; Bahareh Ataei

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• PDF 239.21 K